Hi, I’m Joanna.

The Founder Diary is exactly what it sounds like — an open journal of building in public. I’m a creator documenting the real founder journey: what I’m making, the tools I use, and the lessons (and mistakes) along the way.

Why this exists

I make things with AI. Over the past couple of years I’ve built and shipped real apps without a traditional engineering background — mostly by figuring it out in public, on camera. The Founder Diary is where I bring that all together: the builds, the breakdowns, and the tools worth knowing about.

When I recommend a tool here, it’s one I actually use — and if there’s a discount to be had, I’ll always share the current, verified code rather than the expired ones floating around the internet. No fluff, no dead links, just what’s working now.

Come build with me

I share the whole process across a few places. The videos are the heart of it — come say hi:

Full disclosure: some tools I mention use affiliate codes, meaning I may earn a small commission at no extra cost to you — and you get the discount. I only ever share codes I’ve verified myself.